“Alert Today, Alive Tomorrow – Safety Doesn’t Happen by Accident” Campaign
FDOT Promotes “Alert Today, Alive Tomorrow – Safety Doesn’t Happen by Accident” Campaign at Mayfaire by-the-Lake 2014.
Bartow – The Florida Department of Transportation (FDOT) continues its successful “Alert Today, Alive Tomorrow – Safety Doesn’t Happen by Accident” bicycle/pedestrian safety campaign during Mayfaire by-the-Lake 2014 this weekend along the shores of Lake Morton in Lakeland. FDOT staff will offer bike/ped safety tips and hand out various safety items (while quantities last), from 9 a.m. to 4 p.m. on Saturday and Sunday, May 10 and 11.
In Florida, one in five traffic fatalities is a pedestrian and one in 20 is a bicyclist. FDOT District Secretary Billy Hattaway is the statewide champion leading Florida’s initiative to reduce fatalities among bicyclists and pedestrians.
“Florida has too many bicyclist and pedestrian fatalities, and Polk County is one of the 10 worst counties in the state,” Hattaway said. “We’re taking steps forward with our bike/ped partners in the county to identify potential treatments and educate people in the community. We need to change their behavior with the goal to improve safety for pedestrians and bicyclists.”
Alert Today, Alive Tomorrow emphasizes four important behaviors for pedestrians, bicyclists and drivers on our roadways:
- always use the crosswalk,
- look before crossing,
- stop before turning on red,
- yield to pedestrians.
“Learning the rules and making sure to follow them every time will help reduce fatalities and injuries to pedestrians and bicyclists. The state initiative and what it can accomplish is critical,” Secretary Hattaway said.
On Saturday, May 10, Lakeland Mayor Howard Wiggs will join Secretary Hattaway at FDOT’s tent directly across from the main food court from 10 a.m. to 11:30 a.m. They will be available to discuss bicycle safety with media and members of the community.
More information about “Alert Today, Alive Tomorrow – Safety Doesn’t Happen by Accident” is available at http://www.alerttodayflorida.com/.
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