| Marketing Campaign (PDF file) | | The Dixieland CRA is looking for creative ways to help businesses improve sales, enhance their customer base, and learn how to work together to promote the Dixieland business district. A detailed marketing plan has been developed that will help businesses reach out to new customers as well as provide valuable information through workshops and monthly newsletters. |
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| | General Branding | | General district branding will include such things as door hangers distributed quarterly, advertising coupons or specials at participating businesses and information related to the district. Click to view our current door hanger. |
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| | Cluster Branding | Cluster branding will focus on customers that already shop in the district, but may not know about related businesses. The Dixieland CRA has chosen to promote the existence of three specific business clusters: specialty personal services, specialty food, and home fixtures, furnishings, and services.
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| | Informational Workshops | The Dixieland CRA will hold quarterly informational workshops to benefit Dixieland businesses. Each meeting will review current promotions, FDOT projects, and other matters relevant to Dixieland businesses. Additionally, a skill-building seminar will be incorporated.
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| | Email Newsletter | The Dixieland CRA will produce a monthly newsletter that will communicate with business owners. It will include the following:
- Important dates: upcoming meetings, promotions, deadlines
- Marketing ideas
- Links to Dixieland templates to download
- FDOT Project Updates/City of Lakeland Project Updates
- Links to other resources
- Dixieland Business Profiles
If you would like to receive this newsletter, please call 863-834-6011 or send an email to lcra@lakelandgov.net. |
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