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Mayor Howard Wiggs Endorses Shop Small Business Saturday

Lakeland, FL [November 17, 2017] – Mayor Howard Wiggs announced his endorsement of and participation in the eighth annual Small Business Saturday. Falling between Black Friday and Cyber Monday, Small Business Saturday is a day to celebrate and support the small, independently-owned businesses that help boost local economies across the country.


“Small business is a critically important part of a healthy, vibrant economy. Whether it be in new job creation or support for local activities, small business promotes and stimulates the well-being of a community,” Wiggs said.


Small Business Saturday serves as the ceremonial kickoff of the holiday shopping season for small businesses across the United States. According to the American Express 2016 Small Business Saturday Consumer Insights Survey, an estimated 112 million consumers reported shopping at small businesses on Small Business Saturday. The day has also been championed by elected officials in all 50 states and Washington, D.C.


In recognizing the importance of supporting independent businesses in Lakeland, Mayor Wiggs and the Commissioners

  • Will be issuing a Small Business Saturday Proclamation on November 20 at 9:00 am at City Hall and will acknowledge the City of Lakeland’s support of this city-wide effort to support the Small Businesses in Lakeland. 
  • Plan to Shop Small on November 25th and have invited residents of Lakeland to shop small with them. 
  • Have engaged Lakeland’s small business agencies – the Downtown Lakeland Partnership, The Lakeland Area Chamber of Commerce and the Lakeland Business Leaders in support of their efforts in planning Small Business Saturday shopping events on November 25th   
  • Call on residents to share the small businesses in the community that they love on social media using #ShopSmallLKLD and/or #SmallBizSat


Mayor Wiggs and the Commission are joining business leaders from across the community to assist in supporting the local businesses in Lakeland that make Lakeland a great city to work, shop and play. “It’s so exciting to see collaboration among businesses, city officials and the organizations that serve the small business community,” says Chrissanne Long, who helping promote this year’s Small Business Saturday in Lakeland. 

Lori Long, Executive Director of the Downtown Lakeland Partnership, says she’s excited to bring more attention to the merchants of downtown. “I am thrilled to see us reaching beyond the boundaries of Downtown Lakeland, and embracing all Lakeland’s small businesses. I believe the more we do this, the more Downtown Lakeland will flourish.”


“The Chamber believes that collaboration is key in supporting our many great small businesses in Lakeland,” says Cory Skeates, president of the Lakeland Chamber of Commerce. “This partnership provides us with an opportunity to again show our businesses just much we appreciate them and all they do for the success of our community.”


Lakeland merchants and consumers can learn more about local activities for Small Business Saturday and a list of the participating merchants by visiting ShopSmallLkld.com