Media Relations

A picture of department welcomes coverage

The department welcomes coverage of all its events, from emergency situations to training classes.

A picture of Kyle Davis, Firefighter EMT

The department has many front line personnel willing to share their experiences on camera to better inform the public.

The Lakeland Fire Department’s (LFD) Communications and Outreach division manages all media and public relations on behalf of the department. Its purpose is the prompt and efficient exchange of information for the benefit of Lakeland’s citizens and visitors. The Public Information function is structured to support the Lakeland Fire Department and to promote the department in a positive manner.

The Lakeland Fire Department strives to foster a positive working relationship with all media outlets, including but not limited to TV news, print and online media organizations. The Lakeland Fire Department is proud of the relationships it has built with the local, state and national news media; and most importantly with the community.

Public Relations and Information Manager, Janel Vasallo, serves as Public Information Officer (PIO) for the department. The responsibilities of the PIO include responding to media requests from media outlets, issuing media releases, incident alerts, and providing the media with information about and at emergency scenes. In addition, the PIO monitors news stories to ensure accuracy in reporting events that occur in Lakeland. Routine media inquiries and records requests are handled as expeditiously as possible. Additionally, the department provides information about breaking news events, safety tips, and other departmental activity through all of its social media sites.

The Public Relations and Information Manager facilitates the transfer of information through interviews, press conferences, media releases and social media outlets. A primary objective of the department is to provide superior emergency service and positive interactions with the public. This is achieved through continued outreach and communications efforts at the department with citizens and the media.



News and Events

  • Training Captain Matt Brown is Mr. Central Florida Contestant

    The Lakeland Fire Department is proud to announce that its Training Captain, Matt Brown, is a contestant in the Central Florida Speech and Hearing Center's Mr. Central Florida Contest! The fundraising event helps support the  work the Central Florida Speech and Hearing Center does for the hearing impaired in the City of Lakeland. 

  • Post-Hurricane Debris Collection and Disposal

    Hurricane Irma downed many trees and created a lot of yard waste. As residents clean up their properties and neighborhoods, it is important to know how to properly and safely dispose of all that garbage. Read here for more information about several options. Burning not being one of them, as it is strictly prohibited in City of Lakeland limits.  

  • Kitchen Fire at 1202 Edgewater Drive - Hurricane Related

    Lakeland, FL (September 14, 2017) The Lakeland Fire Department responded to a house fire at 1202 Edgewater Drive at approximately 1:40 PM on Thursday, September 14, 2017. There was heavy smoke showing upon firefighters’ arrival. The fire began in the kitchen of the home but was quickly extinguished by firefighters and contained to the kitchen. There was extensive smoke damage throughout the home. 

  • Lakeland Fire Department's Hurricane Response

    Lakeland, FL (September 8, 2017) – The Lakeland Fire Department (LFD) is prepared for the impending arrival of Hurricane Irma. The department has activated its Emergency Response Hurricane Plan. Its leadership team has been meeting over the past three days, and will continue to do so through the storm, to ensure that the department is ready and able to respond to the needs of Lakeland’s citizens.

All News

Media Inquires? Please Contact: 

Janel Vasallo
Public Relations and Information Manager
Office: (863) 834-8219
Cell: (863) 860-9011