The Lakeland Mayor’s Council on the Arts Launches Lkld Arts Brand & Website
LAKELAND, FL (October 1, 2020) | The Lakeland Mayor's Council on the Arts, a group formed by a resolution of the Lakeland City Commission, has created a new way to experience and discover The Arts in Lakeland–Lkld Arts.
Included in this initiative is a vibrant new brand identity, a dedicated website, and a social media presence that makes it easy to discover arts events happening in the city. This collaborative effort and commitment to bring The Arts to all people, aims to further establish Lakeland as a place to engage in an expansive variety of arts experiences. The website, LkldArts.org, launches on October 1, 2020. "This historic initiative to brand Lkld Arts by the Mayor's Council on the Arts demonstrates how the collective power of arts-related non-profits is positioning Lakeland as an arts destination," said Dr. Craig Collins, Council Chair.
LkldArts.org offers a central source for information about the many ways in which community members can support The Arts. Visitors to the site will find an easy-to-navigate calendar, categorized by interest: dance, theater, exhibitions, film, music, and family events. The website also allows the visitor to learn more about each arts organization, discover the growing and flourishing arts scene in Lakeland, and ultimately find the arts that speak or appeal to their interests.
To create a platform for the promotion of The Arts in Lakeland, the Council partnered with local branding and marketing agency, MADE. “As part of the creative industry ourselves, we are proud of the steps our City has taken to highlight The Arts and its importance to our economy. Creating and promoting brands is what we do every day. It has been our privilege to help make this historic initiative happen,” said Michelle Ledford, Principal and President of MADE.
"The Mayor's Council on the Arts helps support vibrant arts and culture opportunities for all of Lakeland by directing funding and initiatives that enhance creative expression in our community," said Bill Mutz, Mayor of Lakeland.
The Mayor’s Council on the Arts members include representatives from each of the fifteen arts organizations, who were selected by a majority vote of the Lakeland City Commission. Their offerings span many art forms and further demonstrate a core purpose of the Council–to promote the importance of having a vibrant arts scene, and how arts and culture combine to make the community a better place to work and live.
Additionally, the Council’s work includes promoting the City’s annual grant program for eligible arts organizations as well as overseeing any public art selection(s) associated with capital projects within the Lakeland municipality.
For those interested in supporting The Arts in other ways, The Lakeland Arts Endowment Fund has also been established to provide grants that support the mission, programming, and operations of nonprofit arts organizations within the Lakeland vicinity (Lakeland Electric service area). More information can be found on the LkldArts.org website.
The City of Lakeland was incorporated in January 1885 and has grown to become one of the largest inland communities in Florida. With a current population of over 100,000, Lakeland continues to grow. It has been designated a Standard Metropolitan Statistical Area by the US Census Bureau for over 30 years. With tourist attractions and gulf beaches only an hour away, Lakeland continues to capitalize on its ideal central Florida location along the I-4 corridor. The City owns and operates Lakeland Electric, the third-largest publicly owned utility in Florida and it was one of the first to offer power in the Sunshine State over 110 years ago.
For additional information about the City of Lakeland, please explore lakelandgov.net.
Citizens are also invited to follow the City on social media.