Media Relations

A picture of department welcomes coverage

The department welcomes coverage of all its events, from emergency situations to training classes.

A picture of Kyle Davis, Firefighter EMT

The department has many front-line personnel willing to share their experiences on camera to better inform the public.

The Lakeland Fire Department’s (LFD) Communications and Outreach division manages all media and public relations on behalf of the department. Its purpose is the prompt and efficient exchange of information for the benefit of Lakeland’s citizens and visitors. The Public Information function is structured to support the Lakeland Fire Department and to promote the department in a positive manner.

The Lakeland Fire Department strives to foster a positive working relationship with all media outlets, including but not limited to TV news, print and online media organizations. The Lakeland Fire Department is proud of the relationships it has built with the local, state, and national news media; and most importantly with the community.

The department's Public Relations and Information Manager serves as Public Information Officer (PIO) and is responsible for responding to media requests, issuing media releases, incident alerts, and providing the media with information about and at emergency scenes. In addition, the PIO monitors news stories to ensure accuracy in reporting events that occur in Lakeland. Routine media inquiries and records requests are handled as expeditiously as possible. Additionally, the department provides information about breaking news events, safety tips, and other departmental activity through all of its social media sites.

A primary objective of the department is to provide superior emergency service and positive interactions with the public. This is achieved through continued outreach and communications efforts at the department with citizens and the media.




  • 2018 LFD SPCA Calendar

    2019 Lakeland Firefighter Calendar to Benefit SPCA Florida Now on Sale

    Lakeland, FL (October 18, 2018) | For the fourth year in a row, the Lakeland Fire Department (LFD) and SPCA Florida proudly present its Rescued Pets Calendar! 

  • LFD Group Pic with Governor Scott

    Update: More Lakeland Firefighters Sent to Relieve USAR Team

    Lakeland, FL (October 17, 2018) | Six Lakeland Fire Department (LFD) Urban Search and Rescue Team (USAR) Technical Rescue Team 421 (TRT 421) members have been deployed in the Florida panhandle since October 10, 2018 assisting in the aftermath of Hurricane Michael. 

  • USAR Team 421

    Lakeland USAR Team 421 Helping in Hurricane Michael Aftermath Since Oct.10

    Lakeland, FL (October 15, 2018) – Six members from the Lakeland Fire Department’s (LFD) Urban Search and Rescue Team (USAR) Technical Rescue Team 421 (TRT 421) deployed on Wednesday, October 10 to the Florida panhandle, to provide rescue and relief assistance in the wake of Hurricane Michael.

  • Lakeland Fire Department Awarded Life Safety Achievement Award

    The Lakeland Fire Department was presented with a Life Safety Achievement Award for its fire prevention accomplishments in 2017 by the National Association of State Fire Marshals’ (NASFM) Fire Research and Education Foundation earlier this week. Award recipients were announced by Julius Halas, president of the NASFM Foundation. The award is sponsored by a grant from Grinnell Mutual.

All News

A photo of Janel Vasallo

Public Relations and Information Manager Janel Vasallo

Media Inquires? Please Contact: 

Janel Vasallo
Public Relations and Information Manager
Office: (863) 834-8219
Cell: (863) 860-9011

Stay up to date and see what the department is up to daily by following the department on social media.