The Lakeland Fire Department’s (LFD) Communications and Outreach division manages all media and public relations on behalf of the department. Its purpose is the prompt and efficient exchange of information for the benefit of Lakeland’s citizens and visitors. The Public Information function is structured to support the Lakeland Fire Department and to promote the department in a positive manner.
The Lakeland Fire Department strives to foster a positive working relationship with all media outlets, including but not limited to TV news, print and online media organizations. The Lakeland Fire Department is proud of the relationships it has built with the local, state, and national news media; and most importantly with the community.
The department's Public Relations and Information Manager serves as Public Information Officer (PIO) and is responsible for responding to media requests, issuing media releases, incident alerts, and providing the media with information about and at emergency scenes. In addition, the PIO monitors news stories to ensure accuracy in reporting events that occur in Lakeland. Routine media inquiries and records requests are handled as expeditiously as possible. Additionally, the department provides information about breaking news events, safety tips, and other departmental activity through all of its social media sites.
A primary objective of the department is to provide superior emergency service and positive interactions with the public. This is achieved through continued outreach and communications efforts at the department with citizens and the media.